There is nothing more satisfying then biting into a crunchy chip - and Smith's has decided to double that experience.
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The iconic chip company has has announced its new Double Crunch range - with loaded flavours and double the crunch in every chip.
Smith's Double Crunch is available in three flavours, including Original, Ultimate BBQ Ribs and Hot and Spicy Chicken Wings.
Smith's Senior Brand Manager, Sam O'Donnell said the chips, "built for maximum crunchability" had full on flavours, deeper ridges and has two times the crunch of Smith's iconic Crinkle chips.
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"We know Aussies are on the look out for a snack that's going to change the chip game and Double Crunch is exactly that snack... there's no escaping the crunch," he said.
"So get your noise cancelling headphones on, be prepared for glares from strangers at the movies and fill awkward silences with a satisfying, ice-breaking crunch... because whatever your snack game, consider it changed forever."