You'd be hard pressed to find anyone who wouldn't agree there's no better place to holiday than in our own backyard.
From the mountains to the sea, the Barrington Coast has an attraction for anyone and everyone.
However, we have to get that message out to the wider community.
MidCoast Council tourism team, Barrington Coast, has partnered with with Tourism Australia urging Australians to #Holiday Here This Year.
In the wake of the horrific bushfire crisis and prolonged dry spell, Tourism Australia has launched its #Holiday Here campaign to urge tourists to travel within Australia this year and help support fire and drought affected areas get back on their feet.
The Mid Coast was one of the first areas to be hit hard by last year's fires - the first in Forster back in August - while the region was drought stricken for more than 12 months
"We're inviting holidaymakers from across Australia to be inspired by the beautiful countryside and breathtaking coastline of the Barrington Coast, revisit an old favourite spot or uncover somewhere completely new," MidCoast Council growth, economic development and tourism manager, Deb Tuckerman said.
Our posts have already been picked up and shared by Tourism Australia and Visit NSW, reaching thousands of potential visitors.- Deb Tuckerman
Whether you live on the coast or in the hinterland, your Barrington Coast backyard is 10,053 square kilometres and there are still months of great weather to get out and about, she said.
"We are among the first to jump aboard this initiative with our social media campaign starting the same day that the $20 million Tourism Australia campaign was announced.
"Our posts have already been picked up and shared by Tourism Australia and Visit NSW, reaching thousands of potential visitors."
Council is also urging local business owners and residents to jump on board with the campaign and capitalise on the exposure opportunities by tagging and promoting themselves on social media.
Businesses can download the toolkit of information and tips on the Barrington Coast business hub web-page and post photos on its social media channels and tag #holidayherethisyear, #barringtoncoast, @barringtoncoast, @visitnsw, @australia.
At the same time residents can support the campaign by sharing a photo on their personal social media pages that showcases this beautiful region and use the same tags to get the attention of potential holidaymakers.
Locals are also encouraged to rally friends and relatives to holiday on the Barrington Coast in 2020 and consider exploring more of the region themselves.
Barrington Coast destination management co-ordinator, Sharon Bultitude believed the campaign would be positive and optimistic.
"It's all about working together to support those communities that have been directly and indirectly affected by the fires and drought," she said
"Over the coming months we'll be showcasing experiences and regions from across the Barrington Coast to help holidaymakers decide that now more than ever, 'I'm going to holiday here this year'.
While you're with us:
"Whether you live on the coast or in the hinterland, your Barrington Coast backyard is 10,053 square kilometres and there are still months of great weather to get out and about."
Stay ahead with local news by signing up for the Great Lakes Advocate newsletter here
Sign up for our newsletter to stay up to date.