NSW Police are calling on motorists to look out for each other this Australia Day after a series of fatal crashes this year.
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Operation Australia Day 2021 will begin on the State's roads from 12:01am Friday, January 22 and run through to 11:59pm Tuesday, January 26.
Motorists will face double demerit points for speeding, mobile phone, motorcycle helmet and seatbelt offences during this period.
Traffic and Highway Patrol commander, acting assistant commissioner Stephen Hegarty urged motorists to take care on the roads and to look out for their fellow drivers, as well as pedestrians.
"We've experienced a number of tragic fatalities already this year; this is a concern for police and the community, particularly for those who have lost a loved one," he said.
"Australia Day is about mateship, camaraderie, and looking out for each other. We want to see that on our roads.
"It's been a tough 12 months for everyone and sometimes drivers can forget that in each and every vehicle is a loved one - a mate, a mother, a father, child or a sibling.
"Police will be doing everything in their power to work with the community in ensuring that motorists and their families arrive at their destination safely and enjoy this upcoming Australia Day holiday."
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Police will be targeting unsafe and dangerous driving in particular.
"We're asking all drivers to drive to the conditions, concentrate on the road and be aware of your fatigue levels," assistant commissioner Hegarty said.
"Don't be tempted by distractions such as your mobile phone as this can all lead to tragic consequences and endanger lives."
Minister for police and emergency services, David Elliott, said this Australia Day might not be like past celebrations, but as a community we could still come together in the spirit of mateship to look after each other on the roads.
It's been a tough 12 months for everyone and sometimes drivers can forget that in each and every vehicle is a loved one - a mate, a mother, a father, child or a sibling.
- Stephen Hegarty
"Over the Australia Day weekend I urge people to celebrate safely - abide by the public health orders and the road rules. If you plan on having a drink - do so responsibly," Mr Elliott said.
"We want people to celebrate safely and most importantly to make it home from their events without incident. We do not want any more fatalities on our roads."
Minister for transport and roads, Andrew Constance, said it was important for all road users to plan their trips and take care over the double demerit period.
"If you're planning on hitting the road in the coming days, please make sure you take it easy, allow plenty of travel time, are well rested and keep an eye out for all road users including pedestrians," Mr Constance said.
"We want everyone to arrive at their destination safely."
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Minister for regional transport and roads, Paul Toole, said it was important to expect more people on regional roads with border closures and the impending end of school holidays.
"Tragically, two-thirds of the lives lost on NSW roads occur in the country, so I'm reminding everyone that if you take risks with other people's lives and your own by doing the wrong thing, you will be caught and you will run the risk of losing your licence," Mr Toole said.
"Road safety is everyone's responsibility, so put down the phone, stick to the speed limit and never drive if you're affected by drugs or alcohol."
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