The multi-faceted campaign to showcase the State's attractions, launched earlier this week, is about encouraging people to stay and spend locally across NSW and recognise the State as the amazing tourist destination it is.

Barrington Coast destination brand will be a part of the experience themed digital campaign that uses targeted social media advertising to connect the Mid Coast region with people who are attracted to what the area has to offer.

Reflecting the major natural assets of the region, Barrington Coast is featuring in the Adventure - Water Activities and Nature - Walks and Wildlife Encounters promotion series.

Twenty local government areas, including Coffs Harbour, Port Macquarie, the Upper Hunter and Shell Harbour, will be featured in the experience themed digital campaign.

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"Tourism across our State has struggled, not just since COVID-19 but before the pandemic with the bushfires and drought so it's really important to have campaigns like this to reinvigorate this important industry," MidCoast Council growth, economic development and tourism manager, Deb Tuckerman said.

"We are delighted to be partnering with Destination NSW to showcase our amazing region to such a big audience and we're excited about the opportunities this provides and the potential it has for our local tourism industry," she said.

Ms Tuckerman said partnering with Destination NSW opened up the region to 4.6 million highly targeted potential Australian travellers, while partnerships with NRMA, Tripadvisor, Concrete Playground, Delicious and other organisations also provided economic opportunities.

Due to the ever-evolving COVID-19 travel restrictions the campaign, which began earlier this week, Tuesday, September 8, would will target NSW and ACT residents only over an eight week period.

"Although it's disappointing that Queensland and Victorian residents will not be included in this campaign, we're appealing to residents who can actively take up a travel opportunity right now, and it's the perfect time of year to get out and enjoy this amazing weather in the Barrington Coast and enjoy the attractions that allow social distancing like walking, kayaking, or surfing," Ms Tuckerman said.

"We understand that as promoters of a popular visitor destination, we have a responsibility to promote the region in a safe way.

"We'll continue to ask visitors to the Barrington Coast to be respectful and follow the latest health advice around travel, physical distancing and practising good hygiene.

"Once the borders do reopen and interstate tourism is allowed, the impacts of this campaign will be reduced so there's no better time than now to be marketing our region to our State."

To find out more about the state wide campaign, visit Visit NSW Love NSW page.

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