Bring it on Port Macquarie Hastings Council.
The mantra - no doubt - will be repeated frequently by MidCoast Council staff during the next three months as they battle to secure the most blood donations in the Councils' Blood Challenge.
A nation-wide challenge open to all local government agencies, the event aims to support the service throughout winter, its most difficult time of the year for securing donations.
Council staff rolled up their sleeves at the Taree donation centre last Thursday, July 4 to kick off the campaign.
Now the community is being encouraged to get involved.
Donors can ask that their donation count towards council's tally.
While donating plasma for the first time, general manager Adrian Panuccio called on locals to help save lives.
"We're hoping to encourage people to donate blood, it's painless and easy to do," Mr Panuccio said.
"It benefits the community and it helps people more than the individual.
"Due to many regular donors coming down with either a cold or flu, donation rates drop drastically across the winter months, but of course the need for blood is still there."
Last year, MidCoast Council's tally totaled 5422 donations in 12 weeks, equating to a saving of 16,266 lives.
The challenge coincides with the Red25 initiative.
This program involves workplaces, community groups and universities across Australia uniting to donate blood.
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